SAGE Journals Online
Advertisement
Sign In to gain access to subscriptions and/or personal tools.

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Advertisement

Sign In to gain access to subscriptions and/or personal tools.
American Journal of Men's Health
This Article
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
1557988307303299v1
1/3/208    most recent
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Peters, R. J.
Right arrow Articles by Jefferson, T.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Peters, R. J., JR
Right arrow Articles by Jefferson, T.
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Beliefs and Social Norms About Sildenafil Citrate (Viagra) Misuse and Perceived Consequences Among Houstonian Teenage Males

Ronald J. Peters, JR, DrPH, MS

The University of Texas Health Science Center at Houston, School of Public Health

Regina J. Johnson, DrPH, MSN, RN

The University of Texas at Austin, School of Nursing, Ronald.J.Peters@uth .tmc.edu

Steve Kelder, PhD

The University of Texas Health Science Center at Houston, School of Public Health

Angela F. Meshack, DrPH

The University of Texas Health Science Center at Houston, School of Public Health

Troy Jefferson, BA

Child and Adolescent Treatment Services, Riverside Hospital, Houston, TX

In the current study, a qualitative approach was used to investigate relevant beliefs and norms associated with sildenafil citrate (Viagra) consumption, initiation, and perceived consequences. Focus groups were conducted with 43 young men aged 18 and 19 years who identified themselves as lifetime sildenafil citrate users. The majority of focus group participants believed that "curiosity" and "peer pressure" contributed to their initial use. Most revealed that they first heard about sildenafil citrate from television advertisements, family members, friends, or sporting events, and they were able to obtain the drug from their friends and family members or they stole it from their father or grandfather. These findings may highlight the relative importance of exposure to prescription drug messages among those to whom the message is not specifically targeted, that is, young men. It is possible that the sildenafil citrate television messages are recalled by not only older male audiences but also by teenagers and younger men, producing similar cognitive processing and curiosity in both age cohorts.

Key Words: sildenafil • Viagra • social norms • beliefs • teenage males

This version was published on September 1, 2007

American Journal of Men's Health, Vol. 1, No. 3, 208-212 (2007)
DOI: 10.1177/1557988307303299
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?




Advertisement